If you’re a U.S. advertiser or influencer looking to crack the Norway market via Snapchat in 2025, buckle up. Snapchat’s advertising landscape in Norway is unique, and knowing the rates across categories can seriously boost your campaign ROI and strategy game. As of June 2025, the Norway Snapchat advertising scene is heating up, with solid growth in user engagement and fresh ad products tailored for local tastes.
Let’s cut through the noise and get you a no-BS, street-smart rundown of Snapchat advertising rates in Norway for 2025. Whether you’re a brand like Nike USA testing Nordic waters, or a U.S.-based influencer eyeing Norwegian Snapchatgers, this guide’s your roadmap.
📊 Norway Snapchat Advertising Landscape 2025
Snapchat in Norway is no sleeper hit. It’s among the top social platforms capturing Gen Z and Millennials’ attention, who crave quick, visual, and interactive content. Norway’s high smartphone penetration and digital literacy make Snapchat ads a prime channel for brands targeting younger audiences.
Compared to the U.S., Norway’s Snapchat market is smaller but more engaged, meaning your ads can get tighter targeting and better interaction if you play it right. Plus, Norway’s ad ecosystem respects privacy laws like GDPR and Norway’s own stringent consumer protection rules—so you gotta keep compliance in check.
💸 Snapchat Advertising Rates in Norway 2025
Snapchat ad pricing varies by format, targeting, and campaign objectives. Here’s the lowdown on full category rates you can expect in Norway, quoted in USD since you’re paying from the States:
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Snap Ads (Full Screen Vertical Video): $12–$18 CPM
These are your bread and butter. High-impact 10-second spots that appear between Stories. Norway’s CPM is slightly higher than some European counterparts due to premium inventory and tight targeting options. -
Story Ads: $8–$14 CPM
Ads placed within Discover or curated story feeds. Great for awareness campaigns or soft launches. -
Collection Ads: $15–$22 CPM
Perfect for eCommerce brands like ASOS USA testing Nordic appeal. These ads showcase multiple products within the Snap environment. -
Commercials (6-second non-skippable videos): $20–$30 CPM
Ideal for high-impact brand messages. Norway’s viewers expect quality content, so these ads command a premium. -
AR Lenses and Filters: $40–$70 per day (depending on reach and duration)
Norway’s tech-savvy crowd loves AR. Custom lenses by local creators or global agencies can be a killer engagement tool. -
Dynamic Ads: $10–$16 CPM
Automated ads syncing with product catalogs, great for U.S. brands expanding to Norway with localized inventory.
Why these rates matter to U.S. advertisers
The dollar remains king, but don’t sleep on local payment nuances. Norway uses the Norwegian Krone (NOK), but Snapchat’s ad platform bills you in USD. Make sure your payment methods—credit cards or PayPal—are prepped for cross-border transactions without nasty FX fees.
📢 Norway Snapchat Marketing Trends as of June 2025
By mid-2025, data shows Norwegian Snapchat users spend on average 30 minutes daily on the app, with heavy use of AR features and interactive ads. U.S. brands like Nike and Spotify have ramped up Snapchat spends here, pairing ads with local influencer partnerships.
Influencers in Norway tend to lean towards micro and nano influencers for authentic reach, a trend U.S. marketers can replicate. Platforms like BaoLiba make it easy to tap into these creators, streamlining cross-border deals and payments.
💡 Practical Tips for U.S. Advertisers Targeting Norway on Snapchat
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Localize your content: Norwegian Snapchat users prefer ads that speak their language and culture. Even simple localization beats straight U.S. copy.
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Partner with local influencers: Use platforms like BaoLiba to find Norwegian creators who gel with your brand. Micro-influencers there bring high engagement without breaking your budget.
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Play with AR: Lenses and filters get eyeballs and shares. Invest here if you want to build brand love, not just clicks.
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Plan for GDPR and Norwegian data rules: Compliance isn’t optional. Snapchat’s ad platform has built-in tools, but double-check your creatives and retargeting lists.
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Budget for premium CPMs: Norway’s ad rates on Snapchat are higher than some markets but deliver quality engagement. Don’t chase the cheapest CPM—go for value.
📊 People Also Ask
What is the average Snapchat advertising rate in Norway for 2025?
In 2025, Snapchat ad rates in Norway range from $8 to $30 CPM depending on ad type, with AR lenses priced daily between $40 and $70.
How does Snapchat advertising in Norway compare to the U.S.?
Norway’s Snapchat CPMs are generally higher due to premium targeting and engagement. The user base is smaller but more digitally savvy, making ads potentially more effective per dollar spent.
Can U.S. advertisers pay for Snapchat ads in Norway using USD?
Yes, Snapchat bills advertisers in USD globally. U.S. advertisers should ensure their payment methods support international transactions without heavy fees.
❗ Final Thoughts
If you’re looking to enter or scale Snapchat advertising in Norway in 2025, get ready to invest in quality, local relevance, and compliance. Norway’s market might be smaller than the U.S., but its engaged audience and premium ad placements offer great value. Use this rate card as your baseline, and layer in local influencer partnerships and AR experiences to crush your campaigns.
BaoLiba will continue updating you on U.S. and international influencer marketing trends, helping you stay sharp and profitable. Keep following us for the freshest intel and no-fluff strategies.
Happy snapping!
